Jeff Stephens
exploring the confluence of energy, water, and people. More →
New GreenBuildingNow ListServe…coming soon
Stay tuned. A new listserve (via GoogleGroups) focusing on the wants/needs/accomplishments of Northern California green building professionals will launch this week. More details to follow. Share and Enjoy:
West Coast Green Post Mortem
Last weekend, I attended West Coast Green, the residential green building show held at Bill Graham Auditorium in San Francisco. I have to commend the organizers. The show felt like a west coast GreenBuild, which is a compliment. The show was the natural evolution of Green Materials Showcase, which Christi Graham has been organizing for [...]
‘Green Streaming’
To help facilitate the interactive session Green Streaming: Winning Support for Building Green at GreenBuild, posts to this section of the website will focus on forming green building coalitions and overcoming objections to new design/construction practices.So, what’s your experience reaching out beyond the core design team? Input is valuable and improves the overall project. It’s [...]
Speaking at GreenBuild Conference
GreenBuild is the annual conference of the U.S. Green Building Council. This year it’s scheduled for November 15-17th in Denver. Earlier in the year, I developed a speaking proposal (700 total entries), which was reviewed, scored, and eventually selected. Tracking conferences and submitting speaking proposals is a classic public relations tactic used to help raise [...]
Defining ‘Public Relations’
Anytime I tell someone that I work in public relations, I get a perplexed look followed by the routine statement “…so, you write press releases?”. Several years ago, I came across the following explanation of public relations, which has always stayed with me so I thought I’d share it. Public Relations vs Publicity vs Promotion [...]
Architecture of Healing
Recently I wrote a contributed article (?) for Healthcare Design Magazine about the Sambhavna Clinic in Bhopal, India, which provides medical care to survivors of the world’s worst industrial chemical accident. Architecture of Healing describes the Sambhavna Clinic and the work to eliminate the continued suffering in Bhopal. I’m saddenned to hear that monsoon flooding [...]
Success Story: Fruits and Vegetables
Last year I worked on a marketing communications project for the California Association of Food Banks called Farm to Family. Essentially, the program connects food banks with growers to glean their surplus product that isn’t marketable to conventional grocery stores because it’s too small, too large, blemishes, etc. Fruits and vegetables are picked up from [...]
Procter & Gamble finds 275% ROI on PR
For my inaugural post, I thought I’d lead off with a zinger. An interesting post from Don Bartholomew of MWW Group (a top ten PR firm) summarizes Procter & Gamble’s statistical modeling efforts to determine the ROI of public relations. The study examined the marketing mix (advertising, direct, PR, etc) for six brands over a [...]
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