Jeff Stephens
exploring the confluence of energy, water, and people. More →
Is there a Wiki in your future?
Quick…What's a wiki? A wiki is "a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration." The most visible wiki is, of course, Wikipedia. What's the relevance to public relations? The goal of public relations is to [...]
Removing Barriers to Press Coverage
How easy is it for the media to cover your company? Are you inadvertently throwing up barriers to coverage? You are when you don't assemble all of the key facts about your company or organization in one location. An online media kit makes it easy for the media and other stakeholders (e.g., customers, agents, [...]
Is Green the New Pink (Ribbon)?
12/13/06 UPDATE: Wal-Mart named to One Degree Hot List, a list of the top 10 people/organizations who in 2006 most influenced climate policy, science and public opinion. Wal-Mart was named the "most socially responsible company" according to a poll of more than 30,000 consumers from 25 countries conducted by The Reputation Institute, [...]
Planet Relations makes Who’s Green 2007
We're pleased to announce that Planet Relations has been selected for Who's Green 2007, published by Ecotone Publishing. According to Ecotone, Who’s Green© 2007 is an annual directory "designed to serve as the pre-eminent resource book for locating firms, companies, organizations and institutions that are actively participating in the growth of the green building industry.[It] [...]
Unsustainable Sustainability?
Is the sustainability movement becoming unsustainable? According to the Leonardo Academy, GreenBuild 2006 was responsible for the following emissions: Carbon Dioxide = 13,269,500 lbs Sulfur Dioxide = 5,100 lbs Nitrogen Oxide = 17,900 lbs Particulates (PM10) = 2,800 lbs Mercury = 0.0389 lbs While several companies (and individuals such as myself) donated/purchased emission reduction offsets [...]
Small, Local and Emerging Business Certification
The County of Alameda recently certified Planet Relations as a 'SLEB,' or small, local and emerging business (SLEB). According to the County's contracting website, the program is… … designed to enhance contracting and procurement opportunities for small, local and emerging businesses within Alameda County. The County … benefits by inclusion of all size businesses in [...]
Social Media Stories: Canaries in the Coal Mine?
Over the past week, the ‘green’ blogosphere has erupted about wind power, Whole Foods, and an energy company called Renewable Choice. I won’t weigh in specifically on the (perceived) controversy. Rather, I will take this opportunity to point out the role of new media (social media) and the importance of managing one’s reputation in the [...]
San Francisco Business Times Article
In my diverse client portfolio, one client/program was recently profiled in the San Francisco Business Times. The California Insurance Careers Program is a unique collaboration between the insurance industry and California’s community college system. The insurance industry in California is big ($106 billion!), and hires scores of entry level workers every year. California’s community college [...]
Social Media Optimization
A new ‘marketing discipline’ is emerging called Social Media Optimization. No doubt, many of you have heard about Search Engine Optimization, where marketers fine tune a website’s structure/format/delivery to ensure that search engine bots/spiders accurately and fully capture the site’s content. The more fully optimized, the higher the natural listings on Google and elsewhere (note: [...]
GreenBuildingNow group is LIVE
Last week, the Northern California Chapter of the U.S. Green Building Council held a member forum .There was a lot of lively discussion about ways to increase dialogue among the green building community locally. GreenBuildingNow is the outgrowth from those discussions. It will thrive and flourish if there’s compelling content (from you, the subscribers). It [...]
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