Jeff Stephens
exploring the confluence of energy, water, and people. More →
Peddling the Truth
Artist Robert Shetterly from Maine has painted over 68 portraits of "Americans Who Tell the Truth."
According to Rob's website, he 'intends to remind people of the dignity, courage and importance of some of America's truth tellers…" The portraits, along with short bios, are available on his website. A collection of the first 50 [...]
From Airports to Detention Facilities
Two articles that I wrote appear in the October editions of two widely circulated green building publications. Both magazines will also be distributed at next month's GreenBuild conference in Chicago. Look for a copy at the show, or download PDF versions below.
O'Hare Modernization Program, eco-structure Magazine, October 2007. (bylined)
Justice for the Environment, Environmental Design+Construction [...]
Signature Communications
Sometimes it's the littlest of things that help us communicate in more effective ways. The following phrase was at the bottom of Bill Reed's (Regenesis Group and Integrative Design Collaborative) email signature block.
Things happen –
Please follow up critical Emails
with a phone call if you have not
had a reply to [...]
Amazing Accomplishment
Who: Haile Gebrselassie
What: New Marathon Record = 2 hours, 4 minutes, 26 seconds (beat old record by 29 sec)
Where: Berlin Marathon Sept 30, 2007
How: 4:45/mile!
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(dis)Functional PR
Many posts (here, here, here) have debated whether PR works, and if not who’s to blame. Some have approached the topic from the company’s perspective; others from the PR firm’s perspective.
Here’s my short take on it, especially when working with smaller companies.
1. Ensure that clear goals are set – what are you trying [...]
Communicate to the Converted
Success usually brings critics out of the woodwork (hopefully FSC-certified wood). When that happens, it's important that companies and organizations don't forget about their base of support. Clear and proactive communication to those 'already in your camp' is vital so that they 'stay in your camp'. More importantly, if these supporters know the facts they [...]
Tangible Communications
For the last 6 months, the green building community has been hearing about the mkLotus modular home; it's a one-bedroom prefab constructed in San Francisco's Civic Center plaza as part of West Coast Green. Actually, it was built offsite in a factory, which is supposed to reduce construction waste (50-70%), reduce construction time, and [...]
Global Warming’s Little Known Side Effect
Source: MktgLadder.com
P.S. As I do believe in climate change, feel free to call me about your communications projects.
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Quantifying Public Relations
The challenge with public relations, critics contend is that it's too hard to measure. What is the correlation between 'awareness' and concrete action?
For an ongoing project, our team is marketing an insurance careers program to community college students in California. Yes, their initial reaction is similar to yours. B-O-R-I-N-G! But with a little education about [...]
Del.icio.us Coverage
In a follow up to my Google as a Clipping Service post, I want to plug the social bookmarking service Del.icio.us. For those unfamiliar, think of it as the 'Favorites' tool in Internet Explorer or the 'Bookmarking' feature in Firefox. The only difference is that the bookmarks live on the web and not on your [...]
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