Archive for July, 2008

Word Clouds

Posted 17 July 2008 | By planetrelations | Categories: social media | No Comments

Word clouds are visual depictions of a site's keywords or tags. They give a quick snapshot of a site's content because greater prominence is given to words that appear more frequently. They can be useful on news sites, competitor sites, or individual documents.
Using a free service like Wordle, users can enter an RSS feed or [...]

Communicating Climate Change

Posted 09 July 2008 | By planetrelations | Categories: What is PR?, global warming, press | No Comments

The July/August 2008 issue of the Columbia Journalism Review examines climate change and asserts that "media coverage of climate change is at a crossroads." Essentially, the article is saying that we're [moving] "beyond the science of global warming into the broader arena of what governments, entrepeneurs, and ordinary citizens are doing about it." Hence…
"Journalists [...]