Archive for January, 2008

Do Green Blogs Matter?

Posted 23 January 2008 | By Jeff Stephens | Categories: social media, What is PR? | No Comments

That's the important question for green building companies and pr professionals. What exactly is the impact that social media and blogs are having on traditional news delivery? Well, according to a recent survey of US journalists by Brodeur, a unit of Omnicom group, blogs are not only having an impact on the speed and availability [...]

Sharing Videos to Promote Communication

Posted 15 January 2008 | By Jeff Stephens | Categories: social media, video | No Comments

It seems that almost everyone with an Internet connection has seen at least one video on YouTube. Well not quite, but according to a recently released report (January 9th) from the Pew & American Life Project, roughly 48% of Internet users have been to video sharing sites like YouTube. Last year the figure was 33%. [...]

Using Social Media to Rise Above

Posted 03 January 2008 | By Jeff Stephens | Categories: social media | No Comments

For at least the last 6 years, I've been focused on green building, either as director of communications for a third-party certification firm or through Planet Relations. Well today that has finally paid off! According to Grist.org, "green building is the new black". Apparently, the press is just gushing about all aspects of green building. [...]