Planet Relations

In a follow up to my Google as a Clipping Service post, I want to plug the social bookmarking service Del.icio.us. For those unfamiliar, think of it as the 'Favorites' tool in Internet Explorer or the 'Bookmarking' feature in Firefox. The only difference is that the bookmarks live on the web and not on your [...]

Just about every organization regardless of business structure (i.e., non-profit, for-profit) suffers from either a lack of communication staff time, or an insufficient outreach budget, or (likely) both. So how can organizations overcome these communication hurdles?
They tap in to their self-interested stakeholders. 
First, you must recognize that customers/members/suppliers are motivated by self interest. They [...]