Jeff Stephens
exploring the confluence of energy, water, and people. More →
According to the Slate Green Challenge, my annual carbon emissions are 12,725 lbs. That's equivalent to the emissions from 1.25 passenger cars. I'll try to reduce these using the Green Challenge. Average carbon emissions (lbs) per year, per person: United States: 44,312 Qatar: 117,064 France: 13,668 India: 2,645 Kenya: 440 Start the Slate Green Challenge [...]
Quick…What's a wiki? A wiki is "a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration." The most visible wiki is, of course, Wikipedia. What's the relevance to public relations? The goal of public relations is to [...]
How easy is it for the media to cover your company? Are you inadvertently throwing up barriers to coverage? You are when you don't assemble all of the key facts about your company or organization in one location. An online media kit makes it easy for the media and other stakeholders (e.g., customers, agents, [...]
12/13/06 UPDATE: Wal-Mart named to One Degree Hot List, a list of the top 10 people/organizations who in 2006 most influenced climate policy, science and public opinion. Wal-Mart was named the "most socially responsible company" according to a poll of more than 30,000 consumers from 25 countries conducted by The Reputation Institute, [...]
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