Archive for November, 2006

Planet Relations makes Who’s Green 2007

Posted 28 November 2006 | By Jeff Stephens | Categories: news, What is PR? | No Comments

We're pleased to announce that Planet Relations has been selected for Who's Green 2007, published by Ecotone Publishing. According to Ecotone, Who’s Green© 2007 is an annual directory "designed to serve as the pre-eminent resource book for locating firms, companies, organizations and institutions that are actively participating in the growth of the green building industry.[It] [...]

Unsustainable Sustainability?

Posted 22 November 2006 | By Jeff Stephens | Categories: green building | No Comments

Is the sustainability movement becoming unsustainable? According to the Leonardo Academy, GreenBuild 2006 was responsible for the following emissions: Carbon Dioxide = 13,269,500 lbs Sulfur Dioxide = 5,100 lbs Nitrogen Oxide = 17,900 lbs Particulates (PM10) = 2,800 lbs Mercury = 0.0389 lbs While several companies (and individuals such as myself) donated/purchased emission reduction offsets [...]

Small, Local and Emerging Business Certification

Posted 22 November 2006 | By Jeff Stephens | Categories: news | No Comments

The County of Alameda recently certified Planet Relations as a 'SLEB,' or small, local and emerging business (SLEB). According to the County's contracting website, the program is… … designed to enhance contracting and procurement opportunities for small, local and emerging businesses within Alameda County. The County … benefits by inclusion of all size businesses in [...]

Social Media Stories: Canaries in the Coal Mine?

Posted 07 November 2006 | By Jeff Stephens | Categories: news, What is PR? | 1 Comment

Over the past week, the ‘green’ blogosphere has erupted about wind power, Whole Foods, and an energy company called Renewable Choice. I won’t weigh in specifically on the (perceived) controversy. Rather, I will take this opportunity to point out the role of new media (social media) and the importance of managing one’s reputation in the [...]