Planet Relations

In my diverse client portfolio, one client/program was recently profiled in the San Francisco Business Times. The California Insurance Careers Program is a unique collaboration between the insurance industry and California’s community college system. The insurance industry in California is big ($106 billion!), and hires scores of entry level workers every year. California’s community college [...]

A new ‘marketing discipline’ is emerging called Social Media Optimization. No doubt, many of you have heard about Search Engine Optimization, where marketers fine tune a website’s structure/format/delivery to ensure that search engine bots/spiders accurately and fully capture the site’s content. The more fully optimized, the higher the natural listings on Google and elsewhere (note: [...]

Last week, the Northern California Chapter of the U.S. Green Building Council held a member forum .There was a lot of lively discussion about ways to increase dialogue among the green building community locally. GreenBuildingNow is the outgrowth from those discussions. It will thrive and flourish if there’s compelling content (from you, the subscribers). It [...]

Stay tuned. A new listserve (via GoogleGroups) focusing on the wants/needs/accomplishments of Northern California green building professionals will launch this week. More details to follow.

Last weekend, I attended West Coast Green, the residential green building show held at Bill Graham Auditorium in San Francisco. I have to commend the organizers. The show felt like a west coast GreenBuild, which is a compliment. The show was the natural evolution of Green Materials Showcase, which Christi Graham has been organizing for [...]