Planet Relations

One of the best methods for selling a green service is the white paper. White papers can be an effective method for educating potential customers by providing unbiased information and analysis regarding a business problem (and potential solution) your prospects are likely facing. Public relations helps line up those experts needed to speak on the subject. [...]

Quick…What's a wiki? A wiki is "a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration." The most visible wiki is, of course, Wikipedia.    What's the relevance to public relations? The goal of public relations is to [...]

How easy is it for the media to cover your company? Are you inadvertently throwing up barriers to coverage?   You are when you don't assemble all of the key facts about your company or organization in one location. An online media kit makes it easy for the media and other stakeholders (e.g., customers, agents, [...]

12/13/06 UPDATE: Wal-Mart named to One Degree Hot List, a list of the top 10 people/organizations who in 2006 most influenced climate policy, science and public opinion.       Wal-Mart was named the "most socially responsible company" according to a poll of more than 30,000 consumers from 25 countries conducted by The Reputation Institute, [...]

We're pleased to announce that Planet Relations has been selected for Who's Green 2007, published by Ecotone Publishing. According to Ecotone, Who’s Green© 2007 is an annual directory "designed to serve as the pre-eminent resource book for locating firms, companies, organizations and institutions that are actively participating in the growth of the green building industry.[It] [...]

Over the past week, the ‘green’ blogosphere has erupted about wind power, Whole Foods, and an energy company called Renewable Choice. I won’t weigh in specifically on the (perceived) controversy. Rather, I will take this opportunity to point out the role of new media (social media) and the importance of managing one’s reputation in the [...]

In my diverse client portfolio, one client/program was recently profiled in the San Francisco Business Times. The California Insurance Careers Program is a unique collaboration between the insurance industry and California’s community college system. The insurance industry in California is big ($106 billion!), and hires scores of entry level workers every year. California’s community college [...]

A new ‘marketing discipline’ is emerging called Social Media Optimization. No doubt, many of you have heard about Search Engine Optimization, where marketers fine tune a website’s structure/format/delivery to ensure that search engine bots/spiders accurately and fully capture the site’s content. The more fully optimized, the higher the natural listings on Google and elsewhere (note: [...]

Anytime I tell someone that I work in public relations, I get a perplexed look followed by the routine statement “…so, you write press releases?”. Several years ago, I came across the following explanation of public relations, which has always stayed with me so I thought I’d share it. Public Relations vs Publicity vs Promotion [...]

For my inaugural post, I thought I’d lead off with a zinger. An interesting post from Don Bartholomew of MWW Group (a top ten PR firm) summarizes Procter & Gamble’s statistical modeling efforts to determine the ROI of public relations. The study examined the marketing mix (advertising, direct, PR, etc) for six brands over a [...]