Planet Relations

According to the newly released Clean Tech Job Trends 2009 report issued by research firm Clean Edge, energy efficiency provides the most bang (i.e., jobs) for your buck. The report attributes stimulus dollars and increased recognition by companies, utilities, and governments that energy efficiency is a cost effective method for dealing with volatile energy prices [...]

Similar to many states, California is addressing climate change by reducing greenhouse gas emissions associated with energy production and use. The state’s Global Warming Solutions Act of 2006 (i.e., Assembly Bill 32) established the goal of reducing greenhouse gas emissions to 1990 levels by 2020. One approach to meeting this climate change goal is by [...]

Sometimes it's the littlest of things that help us communicate in more effective ways. The following phrase was at the bottom of Bill Reed's (Regenesis Group and Integrative Design Collaborative) email signature block. Things happen – Please follow up critical Emails with a phone call if you have not had a reply to your message Straight, [...]

Success usually brings critics out of the woodwork (hopefully FSC-certified wood). When that happens, it's important that companies and organizations don't forget about their base of support. Clear and proactive communication to those 'already in your camp' is vital so that they 'stay in your camp'. More importantly, if these supporters know the facts they [...]

For the last 6 months, the green building community has been hearing about the mkLotus modular home; it's a one-bedroom prefab constructed in San Francisco's Civic Center plaza as part of West Coast Green. Actually, it was built offsite in a factory, which is supposed to reduce construction waste (50-70%), reduce construction time, and increase [...]

In 2006, the press release celebrated it's 100 year anniversary — not that too many people took notice. Since then, there has been a lot of talk in the high tech pr industry about the 'death of the traditional press release' and the emergence of the social media release (aka new media release). The best [...]

"One of the most exciting things that has changed in the last 12 months has been the customer pull for green products," said Nancy Floyd, the co-founder and managing director at Nth Power, an investment firm. According to an AP article in Forbes, venture capitalists and other funders interested in clean technology are finding a [...]

Quick…What's a wiki? A wiki is "a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration." The most visible wiki is, of course, Wikipedia.    What's the relevance to public relations? The goal of public relations is to [...]

12/13/06 UPDATE: Wal-Mart named to One Degree Hot List, a list of the top 10 people/organizations who in 2006 most influenced climate policy, science and public opinion.       Wal-Mart was named the "most socially responsible company" according to a poll of more than 30,000 consumers from 25 countries conducted by The Reputation Institute, [...]

Is the sustainability movement becoming unsustainable? According to the Leonardo Academy, GreenBuild 2006 was responsible for the following emissions: Carbon Dioxide = 13,269,500 lbs Sulfur Dioxide = 5,100 lbs Nitrogen Oxide = 17,900 lbs Particulates (PM10) = 2,800 lbs Mercury = 0.0389 lbs While several companies (and individuals such as myself) donated/purchased emission reduction offsets [...]