Planet Relations

The County of Alameda recently certified Planet Relations as a 'SLEB,' or small, local and emerging business (SLEB). According to the County's contracting website, the program is… … designed to enhance contracting and procurement opportunities for small, local and emerging businesses within Alameda County. The County … benefits by inclusion of all size businesses in [...]

Over the past week, the ‘green’ blogosphere has erupted about wind power, Whole Foods, and an energy company called Renewable Choice. I won’t weigh in specifically on the (perceived) controversy. Rather, I will take this opportunity to point out the role of new media (social media) and the importance of managing one’s reputation in the [...]

In my diverse client portfolio, one client/program was recently profiled in the San Francisco Business Times. The California Insurance Careers Program is a unique collaboration between the insurance industry and California’s community college system. The insurance industry in California is big ($106 billion!), and hires scores of entry level workers every year. California’s community college [...]

Last week, the Northern California Chapter of the U.S. Green Building Council held a member forum .There was a lot of lively discussion about ways to increase dialogue among the green building community locally. GreenBuildingNow is the outgrowth from those discussions. It will thrive and flourish if there’s compelling content (from you, the subscribers). It [...]

Last weekend, I attended West Coast Green, the residential green building show held at Bill Graham Auditorium in San Francisco. I have to commend the organizers. The show felt like a west coast GreenBuild, which is a compliment. The show was the natural evolution of Green Materials Showcase, which Christi Graham has been organizing for [...]

GreenBuild is the annual conference of the U.S. Green Building Council. This year it’s scheduled for November 15-17th in Denver. Earlier in the year, I developed a speaking proposal (700 total entries), which was reviewed, scored, and eventually selected. Tracking conferences and submitting speaking proposals is a classic public relations tactic used to help raise [...]