Tangible Communications
For the last 6 months, the green building community has been hearing about the mkLotus modular home; it's a one-bedroom prefab constructed in San Francisco's Civic Center plaza as part of West Coast Green. Actually, it was built offsite in a factory, which is supposed to reduce construction waste (50-70%), reduce construction time, and increase quality. The steady drumbeat of "it's green, it's modern, it's cool" has increased expectations; although the pervasive computer renderings have left something to be desired. But after taking a tour (see photos here), I think the designer has delivered on her promise to create a healthy, sustainable house that 'provides a sense of tranquility'. It's a tangible form of communication that enables others (green building veterans and newbies alike) to touch, feel, experience the green possibilities.
Keep in mind that everyone learns in different ways. While it's important to tell a good story, sometimes you need to be quiet and let it (your product or service) do the talking for you.
See all mkLotus photos on Flickr here.
