Success Story: Fruits and Vegetables
Last year I worked on a marketing communications project for the California Association of Food Banks called Farm to Family. Essentially, the program connects food banks with growers to glean their surplus product that isn’t marketable to conventional grocery stores because it’s too small, too large, blemishes, etc. Fruits and vegetables are picked up from growers and then redistributed to food banks around the state, who in turn distribute to local agencies that provide the food to those in need.
Last week there was a food bank conference in LA where the program was discussed. In one week, the program picked up and distributed 1.2 million pounds of fresh produce to those in need. That’s one week!
What a good project.
