Removing Barriers to Press Coverage
How easy is it for the media to cover your company? Are you inadvertently throwing up barriers to coverage?
You are when you don't assemble all of the key facts about your company or organization in one location. An online media kit makes it easy for the media and other stakeholders (e.g., customers, agents, partners) to learn more about the company. Typical online media kits include management bios, a company backgrounder, a ‘Frequently Asked Questions’ document, company logos, and press clippings (once they occur).
Will creating an online media kit guarantee coverage? No. Will making it more difficult for a reporter to find relevant details about your company decrease chances for coverage? YES.
EXAMPLE: Green Guide for Health Care online press kit
SOCIAL MEDIA EXAMPLE: SpiralFrog Press Release (note how the individual pieces are broken out for ease of use)
ARTICLE: Want Reporters to Use Your Web Site? Start Thinking Like They Do
